--- title: Fortuna Blog | Mona Basso description: "Mona is a Strathclyde MBA qualifier with international awards in business development, sales and marketing, evidenced by press reviews, global sales records and industry prizes. She formerly managed Forbes #1 Brand (2018) Apple Computers and led the marketing win for the award recognition by Tim Cook, CEO’s Apple for the “highest global sales achieved (outside of USA)” at the Asia Pacific Apple Sales Conference 2003.\n\nShe established and successfully led the expansion of the first international office for the Chartered Institute of Securities & Investment UK, based in Singapore, covering the ASEAN and Hong Kong markets. Possessing a high achieving 15+ year track record in delivering outstanding results, Mona possesses sought-after cross industry experience in resources, properties, financial services, resources, NGO and technology in Australia, Europe and Asia Pacific, having lived and worked for extended periods there. Her other qualifications include CFP, ICSA, REIWA and an Australian Mensa member. Mona enjoys traveling and speaks several languages including English, Italian, Cantonese and Malay." --- [![logo-advisory-group](https://blog.fortunaadvisors.com.au/hs-fs/hubfs/Fortunaadvisors_October2019/Images/logo-advisory-group.png?width=236&height=48&name=logo-advisory-group.png)](https://www.fortunaadvisors.com.au/) [![logo-advisory-group](https://blog.fortunaadvisors.com.au/hubfs/Fortunaadvisors_October2019/Images/logo-advisory-group.png)](https://www.fortunaadvisors.com.au/) - [Home](https://www.fortunaadvisors.com.au/) - Services - [Tax & Business Advisory](https://www.fortunaadvisors.com.au/tax-business-advisory/) - [Tax and Compliance Services](https://www.fortunaadvisors.com.au/tax-business-advisory/tax-and-compliance-services-2/) - [Bookkeeping Services](https://www.fortunaadvisors.com.au/tax-business-advisory/bookkeeping-services/) - [SMSF](https://www.fortunaadvisors.com.au/tax-business-advisory/smsf/) - [Business Planning](https://www.fortunaadvisors.com.au/tax-business-advisory/business-planning/) - [Buy/Sell a Business](https://www.fortunaadvisors.com.au/tax-business-advisory/buying-selling-business/) - [CFO & Company Secretary](https://www.fortunaadvisors.com.au/tax-business-advisory/cfo-company-secretary/) - [Estate Planning](https://www.fortunaadvisors.com.au/tax-business-advisory/estate-planning/) - [Foreign Business Planning](https://www.fortunaadvisors.com.au/tax-business-advisory/foreign-business-planning-2/) - [Management Accounting & Reporting](https://www.fortunaadvisors.com.au/tax-business-advisory/management-accounting-and-reporting/) - [Strategic Business Development](https://www.fortunaadvisors.com.au/tax-business-advisory/strategic-business-development-2/) - [Succession Planning](https://www.fortunaadvisors.com.au/tax-business-advisory/succession-planning/) - [Brokerage Services](https://www.fortunaadvisors.com.au/brokerage-services/) - [Business Finance](https://www.fortunaadvisors.com.au/brokerage-services/business-finance/) - [Commercial Property Loans](https://www.fortunaadvisors.com.au/brokerage-services/commercial-property-loans/) - [Equipment Finance](https://www.fortunaadvisors.com.au/brokerage-services/equipment-finance/) - [Home Loans](https://www.fortunaadvisors.com.au/brokerage-services/home-loans/) - [Motor Vehicle Finance](https://www.fortunaadvisors.com.au/brokerage-services/motor-vehicle-finance/) - [Financial Planning](https://www.fortunaadvisors.com.au/wealth-management/) - [Budgeting & Cashflow](https://www.fortunaadvisors.com.au/wealth-management/budgeting-cashflow/) - [Insurance](https://www.fortunaadvisors.com.au/wealth-management/insurance/) - [Investment Advice](https://www.fortunaadvisors.com.au/wealth-management/investment-advice/) - [Retirement Planning](https://www.fortunaadvisors.com.au/wealth-management/retirement-planning/) - [Strategic Business Planning](https://www.fortunaadvisors.com.au/wealth-management/strategic-business-planning/) - Legal - [Business Law](https://www.fortunalegal.com.au/business-law/) - [Wills & Estate Planning/](https://www.fortunalegal.com.au/wills-estate-planning/) - [Self-Managed Super](https://www.fortunalegal.com.au/superannuation/) - [Property Law](https://www.fortunalegal.com.au/property/) - [Settlements](https://www.fortunalegal.com.au/settlements/) - [Litigation (Court Cases)](https://www.fortunalegal.com.au/litigation-court-cases/) - About - [About Us](https://www.fortunaadvisors.com.au/about-us/) - [Our MD and Team](https://www.fortunaadvisors.com.au/about-us/our-md-and-team/) - [Careers](https://www.fortunaadvisors.com.au/about-us/careers/) - [What Our Clients Say](https://www.fortunaadvisors.com.au/testimonials/) - Community - [Resources](https://www.fortunaadvisors.com.au/resources/) - [Newsletter](https://www.fortunaadvisors.com.au/newsletter/) - [Blogs](https://blog.fortunaadvisors.com.au/) - [Make a Difference](https://fortunafoundation.org.au/) - [Contact](https://www.fortunaadvisors.com.au/contact-us/) ## Fortuna Advisory Blogs #### Mona Basso Mona is a Strathclyde MBA qualifier with international awards in business development, sales and marketing, evidenced by press reviews, global sales records and industry prizes. She formerly managed Forbes #1 Brand (2018) Apple Computers and led the marketing win for the award recognition by Tim Cook, CEO’s Apple for the “highest global sales achieved (outside of USA)” at the Asia Pacific Apple Sales Conference 2003. She established and successfully led the expansion of the first international office for the Chartered Institute of Securities & Investment UK, based in Singapore, covering the ASEAN and Hong Kong markets. Possessing a high achieving 15+ year track record in delivering outstanding results, Mona possesses sought-after cross industry experience in resources, properties, financial services, resources, NGO and technology in Australia, Europe and Asia Pacific, having lived and worked for extended periods there. Her other qualifications include CFP, ICSA, REIWA and an Australian Mensa member. Mona enjoys traveling and speaks several languages including English, Italian, Cantonese and Malay. ### Recent Posts #### [15 Killer Tips to Boost Sales for Small Businesses](https://blog.fortunaadvisors.com.au/setting-up-your-business-right-the-fundamentals) [Business](https://blog.fortunaadvisors.com.au/tag/business), [small business owner](https://blog.fortunaadvisors.com.au/tag/small-business-owner), [SMEs](https://blog.fortunaadvisors.com.au/tag/smes), [Business Advisory](https://blog.fortunaadvisors.com.au/tag/business-advisory) [Mona Basso](https://blog.fortunaadvisors.com.au/author/mona-basso) As a Business Advisory practice, it is not unusual that our clients seek for our advice, not only how to control their... [Read More](https://blog.fortunaadvisors.com.au/setting-up-your-business-right-the-fundamentals) [![Ideas to Boost Sales for SMEs](https://blog.fortunaadvisors.com.au/hubfs/Business%20Basics-1.jpg)](https://blog.fortunaadvisors.com.au/setting-up-your-business-right-the-fundamentals) #### [10 factors to consider when purchasing a house or land](https://blog.fortunaadvisors.com.au/10-factors-to-consider-when-purchasing-a-house-or-land) [FinanceProperty](https://blog.fortunaadvisors.com.au/tag/financeproperty), [Wealth Management](https://blog.fortunaadvisors.com.au/tag/wealth-management) [Mona Basso](https://blog.fortunaadvisors.com.au/author/mona-basso) Is your family bursting at the seams in your current home and are desperately looking for something that can... [Read More](https://blog.fortunaadvisors.com.au/10-factors-to-consider-when-purchasing-a-house-or-land) [![10 Factors for Consideration for Home Purchase](https://blog.fortunaadvisors.com.au/hubfs/francesca-tosolini-XcVm8mn7NUM-unsplash.jpg)](https://blog.fortunaadvisors.com.au/10-factors-to-consider-when-purchasing-a-house-or-land) #### [How to Avoid a Financial Disaster](https://blog.fortunaadvisors.com.au/how-to-avoid-a-financial-disaster) [finance](https://blog.fortunaadvisors.com.au/tag/finance), [Financial Planning](https://blog.fortunaadvisors.com.au/tag/financial-planning) [Mona Basso](https://blog.fortunaadvisors.com.au/author/mona-basso) Businesses around the world continue to experience an ongoing impact of the COVID-19 pandemic in a realm of areas,... 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